Every business, big or small, needs a website. Period. No need to get into that one, really. The only question that does require some consideration is Which platform to choose for my site? Now, if you’re only starting your business, you may have noticed that a lot of your competitors are using WordPress as a platform for their business website. So you figured, there must be a good reason for that. And yes, there is. Not just one, but dozens and dozens of reasons why WordPress is an excellent choice for any business website.
What Can You Build with WordPress?
WordPress is a platform that allows for great versatility. You can build anything, from a small one-page site with just some general info, to a complex multi-page website. You can, of course, build a blog, a portfolio, a digital showroom and a resume. In addition, you can create awesome landing pages, sales pages, directory websites, booking websites and learning platforms. Finally – and this is extremely important – you can build fully functional online stores.
Some Shiny Examples
At the moment, over 75 million websites on the entire Internet are powered by WordPress. Let’s say a third of them are business websites. That’s quite an impressive number!
You’d think that major corporations, news channels and organizations would overgrow a platform fit for a small-time user or a beginner, but you’d be wrong. WordPress is used by giants such as Sony Music, Xerox, Toyota Brazil, Time Inc, and many others.
10 Things That Make WordPress a Great Choice for Business:
- Ease of Use
WordPress really is as easy to use as they say. Sure, there are some things you have to learn but the process is quick, thanks to the platform’s intuitive framework. Plus, WordPress doesn’t require you to know anything about coding.
- Good Support, Resources and Community
The platform is known for extensive resources, tutorials, videos, FAQs, forums, knowledge bases and other resources that can help you with just about any problem you might run into.
This point is actually two-fold. One, WordPress itself is responsive, meaning you can access your site’s backend from your mobile and enjoy a pristine workflow. Second, most themes for WordPress have a responsive design, so your business website will look great when people look it up on their mobile devices.
Scalability is a major concern for any business. You may start small, but your plan is to expand, right? With WordPress, you don’t have to make additional expenses once your traffic grows or you want to add a new functionality to meet your increased business demands.
Plugins are among the most beautiful things about WordPress. There are plugins for everything these days. They are either free or very affordable. Plugins make your website more functional and do wonders for your business in terms of traffic, sales, and marketing.
- Different User Roles
WordPress allows you to add different user roles to the members of your team, so that you don’t have to be the only one taking care of the website. You still remain in the driver’s seat, but the work is delegated among the team members for maximum efficiency.
Search Engine Optimization is the key to success for any business that relies on its online presence to at least some extent. With WordPress, SEO is extremely easy, and if you opt for one of the excellent SEO plugins, the platform basically does the job for you.
WordPress integrates seamlessly with a number of third-party services. This is important since a lot of them, such as HubSpot, PayPal, Xero, Freshbooks, are highly beneficial for the growth of your business.
WordPress is ideal for eCommerce. WooCommerce is an excellent online shopping solution, and it has been developed specifically for WordPress.
- Complete ownership
WordPress is an open-source platform. In short, this means you’re free to use, upgrade, alter, add or remove any part of the software you want. You also hold complete ownership of your site, all of its data included. For a business owner, this is definitely a huge plus.
In short, yes, WordPress is most likely the perfect solution for your business. It doesn’t even matter what industry you’re in and what you want to do with your site. WordPress is an invaluable tool in building your brand and growing your business and, as such, it remains unprecedented among its competitors.
*A guest post by Ivana Djudic